This involves the swift release of the new features developed by the team to the customers. In this process, only the 'good' builds without bugs with functionality go to QA. In the same way, all the builds that go through QA
will not go to production. It's necessary to test whether builds coming out are 'production-ready' to be delivered to a staging or test area. The practice of regularly delivering the application to QA and operations team
for validation to release the product to customers is Continuous Delivery, which aims at building, testing, and releasing software swiftly and frequently.